COVID-19 Accelerates Sports' Digital Transition That's a compound annual growth rate (CAGR) of 21%, and live video will show the fastest growth. Grand View Research calculates that the global video streaming market will reach $223.98 billion by 2028. And that's without any live sports streaming."Ī report from Conviva shows that between Q3 2019 and Q3 2020, the time spent watching streamed video on mobile rose 30% globally, with video on demand seeing 34% growth and live content up by 16%. "That's about 10 times normal, and it means we've seen an entire year's worth of growth in internet traffic in just the past few weeks. In April 2020, Akamai CEO Tom Leighton noted that global internet traffic increased by about 30% during the previous month. The new combined T-Mobile/Sprint saw mobile hotspot usage spike 60%, while tethering was up 57% for T-Mobile and 70% for Sprint. For instance, AT&T reported a 22% increase in its core network traffic and a 30% increase in wireless voice minutes. At the peak of the lockdown, mobile networks held up remarkably well to the strain of additional data traffic, as work-from-home data usage spiked dramatically. Streaming video, especially to mobile, is globally essential for work, entertainment, and health. Video dominates the internet, so much so that Cisco has predicted that 82% of all IP traffic will be video by 2022.
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